The Quest for Romance, Riches, and Power in Cinderella Essay Example

The Quest for Romance, Riches, and Power in Cinderella Essay In Marl Attars An Introduction To Fairy Tales, the principle in her essay that I chose to analyze the story through Is Fairy tales are up close and personal, telling us about he quest for romance and riches, for power and privilege, and, most important, for a way out of the woods back to the safety and security of home (Attar 230). Some of the characters in Cinderella wanted romance, power, riches, or maybe even all three. Some were successful in their quests, and some were not. I will analyze Cinderella in terms of how each of the characters go about gaining their own personal desires. First of all. I will start out with the quests the step-sisters went on for romance and riches. One instance of them on a quest for riches was at the end of the story when hey went to Cinderella wedding to get on her good side. The story states that they were there to share her good fortune (Grimm 245). However, because they were there only to become rich and not because they really cared about Cinderella, the pigeons gave them their karma. We will write a custom essay sample on The Quest for Romance, Riches, and Power in Cinderella specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Quest for Romance, Riches, and Power in Cinderella specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Quest for Romance, Riches, and Power in Cinderella specifically for you FOR ONLY $16.38 $13.9/page Hire Writer They pecked their eyes out which blinded them, for being deceptive and wicked people. This Is a good example of a quest for riches because this a failed attempt to gain one of their desires. They tried to gain fortune but instead got what they truly deserved which was blindness. In addition to that, the step-sisters also made another quest to gain riches. Because they desperately wanted to be wed to the prince, they cut off parts of their feet to fit In the slipper. I found that this was not only an attempt to gain riches, but also romance. Obviously if you marry a prince you are going to gain fortune. Throughout the story there are multiple times where you can tell that the step-sisters are basically gold- diggers. For example, at the beginning of the story you begin to see that they are very materialistic when they ask their father to bring them pearls, Jewels, and beautiful dresses (241). I think that supports my claim that this Is a quest for riches cause they are described as vile and black of heart (241 If someone Is really of that nature then there is no room for love in their lives. With that being said, I can assume that the step-sisters only wanted to marry him for his fortune. Looking at this in another perspective, it is also a quest for romance. The step- the slipper. It is really astonishing that they literally went to the extent of enduring the pain of cutting off parts of their feet Just to get married. Perhaps they may not have done it for real love, and they may have only wanted to marry him for the wrong reasons UT by giving them the benefit of the doubt this is definitely an example of a quest for romance. Looking at it from a personal view, I would assume that if you go as far as chopping off body parts to marry someone, you must truly love and want to be with that person. In addition, the step-sisters cutting off parts of their feet in order to fit the slipper can also be seen as a quest for power. However, instead of it being the step-sisters quest, it is actually the stepmothers. I mentioned earlier that obviously when you marry a prince, you are going to gain fortune, well that statement also applies to rower. In addition to gaining fortune when you marry into royalty, you also get power. In the story the stepmother is very power-hungry and controlling. In fact, she was even the one that had convinced the step-sisters to cut off parts of their feet in the first place. The stepmother handed one of them a knife and said Cut the toe off; when thou art Queen thou wilt have no more need to go on foot (244). You see, this is a quest for power because the stepmother controlled the step-sisters by making them chop off parts of their feet to fit the slipper. She made the step-sisters o this so one of them could marry the prince, which would benefit her by becoming Queen, hence giving her more power. The stepmother also had another quest of power in the story, which was successfully having control over Cinderella. She controlled her physically, making her work hard from morning till night (241), and until she was completely drained. The stepmother also had control over whether or not Cinderella could go to the festival. She only agreed to let Cinderella go if she did tasks for her that were very tedious and that could not be finished in a set amount of time. However, Cinderella proved her wrong and completed everything on time, but the stepmother still did not let her go regardless of the deal she made. This example supports my opinion that this is a quest for power because the stepmother had control over Cinderella actions. I believe that the stepmother was power-hungry and felt superior to Cinderella especially since she turned her back on her and even said to her that we would be ashamed of thee (242). She knew without a doubt that she had complete power over Cinderella too. In fact, she knew right then and there that when Cinderella begged ere to go, that no matter what, there was no way she would ever let Cinderella go to the festival. The stepmother made Cinderella do those tedious tasks not because she actually considered letting her go, but out of her own spite Just because she knew she had that much control over her, which is why it is an example of a quest of power. Unlike the step-sisters and stepmother, the Prince did not desire riches and power because he already had those; he was on a quest for romance. He was extremely persistent trying to find Cinderella because each night she kept escaping from him. Hat got one of Cinderella slippers stuck on the staircase. The next day when he set out to find the girl whose foot fit the slipper, he arrived where Cinderella resided. Both of the step-sisters were caught falsely impersonating Cinderella, which made him demand that the last remaining daughter, Cinderella, was to be sent down to try the slipper which of course fit perfectly. This is a quest for romance because the Prince stopped at nothing to find Cinderella. He strategists and went through extreme measures of searching to find his true love. He even said to his father that No one else shall be my wife but she whose foot this golden slipper fits (244). By him saying that, you can really tell how much he wanted to be with Cinderella, and that he would not settle for anyone else but her. So far I have described different quests for romance, riches, and power made by some of the characters in the story. But what about the main character herself? I actually found that Cinderella was not on a quest for any of those. I think ultimately, she really Just wanted to be accepted and to be included with her family. However, it is very ironic that even though she was not on a pursuit to gain romance, riches, or rower, she actually got all three in the end. In the beginning of the story, before the father went to the fair, he asked all of the daughters what they wanted him to bring back for them. Of course the step-sisters asked for materialistic items, but Cinderella only asked for the first branch that knocked her fathers hat off on the way home. It seems somewhat odd to ask for a tree branch out of all the things she could have gotten, but surprisingly it turned out to be more valuable than anything else. Because she planted the branch at her mothers grave and sat and cried next to it ACH day, it grew to be a great tree. By doing that, a white bird was always at the tree and every time Cinderella wished for something, the bird would throw down whatever she wished for. It was almost as if she acquired a fairy godmother, but I think it actually was her mother being her guardian angel. I believe that because when her mother was on her deathbed, she said to Cinderella: Dear child, be good and pious, and then the good God will always protect thee, and I will look down on thee from heaven and be near thee (241). By interpreting that quote, I think it is a nit saying that the little bird that was always near Cinderella was her mother being her guardian angel and taking care of her because Cinderella remained a very good person despite the fact that people were not good to her. So the seemingly worthless branch her father brought back for her actually turned out to be a huge blessing to Cinderella. If it was not for her asking for the branch, she would have never gotten her guardian angel that granted her wishes. If her wishes never got granted, she would have never acquired the beautiful dresses to wear to the festival and would have never gotten to meet the prince. It was all fate. I think the story was trying to teach a lesson here by saying that you should always be a good person and to live life the right way, because everything eventually falls into place and some of the best things in life come to you unexpectedly. In conclusion, by looking at the story in this sort of light, there is a lot more to the story than reading about a girl that lives happily ever after with her prince. It can be All of the characters were on a pursuit of romance, riches, or power, except one. But even though Cinderella did not directly go after those desires, she still got everything n the end. You see, some of the characters were very dark at heart, and because of that they did not have successful quests for what they wanted in life because they did not deserve to. The characters that were truly good people got what they wanted and even more, because they actually did deserve it. I think ultimately by looking at the story through this perspective, it changes its meaning by sending out a message that says: you should go about pursuing your dreams and desires in life the right way, because in the end you get what you truly deserve.

Childrens Literature Test 2 Essay Example

Childrens Literature Test 2 Essay Example Childrens Literature Test 2 Paper Childrens Literature Test 2 Paper Essay Topic: Literature What distinguishes picture books from other types of books? The pictures tell just as much story as the words do. Role of illustrations in childrens literature stimulate sensitivity to art and beauty join the text in telling the story rather than the text standing alone What are the criteria for evaluating picture books? text and illustrations should complement each other; should be brief and straight forward; contain few concepts and none beyond comprehension; written in direct and simple style and have illustrations that complement the text Mother Goose serves as an excellent introduction to verse for very young children because They stimulate language development as well as auditory discrimination and listening skills; rhythm, rhyme, repetition of sounds, humor, exaggeration; teach lessons and morals Like Mother Goose rhymes, which were among the first books published for children? Not sure yet- maybe toy books, or concept books In alphabet books specifically designed to teach young children the letters and their sounds, what is particularly important? Have universal terms, things that are most known by one name like apple when learning A, instead of bunny or rabbit when learning B analyzing alphabet books Objects should be easy for children to identify and should not have more than one commonly used name analyzing counting books for preschoolers used to develop one-to-one correspondence and ability to count sequentially from one through ten Concept books are excellent sources of materials for stimulating childrens faster understanding of abstract ideas; help young children learn basic concepts (colors and shapers) In which of the types of picture books do the illustrations tell the whole story? Wordless value of wordless picture books encourage children to develop observational skills, descriptive vocabularies and abilities to create stories criteria to be considered when choosing wordless picture books excellent way of developing oral and written language skills; stimulate creative thinking and enhance visual literacy abilities; allow children from different backgrounds and reading levels to enjoy the same book Considering the attention span of young children, how should plots be developed for picture Storybooks? open with leads (to grab attention), figurative language, make a long story short, repetition of sentences or phrases, understatement (allow readers to make connections instead of the author saying it straight out.) In general, why were traditional literature stories told? To help children understand the rich oral heritage handed down from cultures around the world. characteristics of traditional literature? concentrated action, stock characters, patterned language, elements of fantasy, simple themes of good vs. evil weak overcoming the strong Why are cumulative tales, which sequentially repeat actions, characters, or speeches until a climax is reached, appealing to young children? easy to remember and recite; plots are simple, predictable, and direct with lots of action. The type of folktale that explains why an animal has certain characteristics or why people have certain customs is a pourquoi (why) tale What characterizes fables? Brief tales in which personified animals characters indicate a moral lesson What characterizes myths? Considered truthful by the society in which they are told, happened in the remote past, often associated with theology and ritual Folktales provide an excellent source for making discoveries about people living in earlier times because folktales it shows the theme if universal truths that reflect the values of the times/societies values of traditional literature for children? helps children understand the personal dimension and standards of behavior of a culture and reduces stereotypes; provides children with a framework for the literature, drama, and art they will later encounter; provides entertainment and pleasure; provides strong rhythm, rhyme, and repetition of patterns. A motif in literature is any recurring element that has symbolic significance in a story The majority of French folktales portrays splendid royal castles rather than humble peasant cottages which types of folktales are dragons, tigers, and cranes recurring elements? Asian Folk tales. (respect ancestors, ethical standards, conflict between nobility and commoners, faithfulness and kindness are rewarded, dragons, tigers, cranes are recurring elements.) What distinguishes legends from myths? Legends: more secular narratives, regarded as true in the society in which they are told, embroider the historical facts of human achievement. Myths: Considered truthful by the society in which they are told, happened in the remote past, often associated with theology and ritual. willing suspension of disbelief in reading fantasy refers to It refers to the readers agreement to accept the impossible and accept the magic as real theme of modern fantasy? Themes of modern fantasy: the importance of personal and social responsibility, battle between good and evil, power of love and friendship. Which author is best known for religious allegories? CS Lewis assonance repetition of vowel sounds onomatopoeia words that sound like the sounds they make alliteration repetition of consonant sounds hyperbole Exaggeration not usually meant to be taken literally What refers to words that imitate the actions or sound with which they are associated? onomatopoeia Word division, line division, punctuation, and capitalization make up the poetic element called shape From The Mixed-Up Files of Mrs. Basil E. Frankweiler is? E. L. Konigsburg Tuck Everlasting? Natalie Babbitt Bridge to Terabithia? Katherine Patterson What is the most likely reason that so many folktales, even folktales of different origins, have the same types of themes and recurring actions? values, morals What theme best characterizes mythical quests and conflicts? Modern Fantasy

Andre Kertesz, Oskar Schlemmer and Herbert Bayer photo analysis Essay

Andre Kertesz, Oskar Schlemmer and Herbert Bayer photo analysis - Essay Example The essay "Analysis of photos by Andre Kertesz, Oskar Schlemmer, Herbert Bayer" explores works of famous photographers such as Andre Kertesz, Oskar Schlemmer, Herbert Bayer. The Bayer's work was of seemingly a bloodless cement-like portion that’s broken away. The artist’s self-portrait as both amputee dispenses and classical sculpture with the view of the unitary self or considered to take a stand against the unrealistic Aryan body obtained in Nazi art or mass culture in the mid-1930s. The era in history of this particular picture is of the uneasy political climate and in one way or another affected the way in which artists such Herbert Bayer approached the human body. For instance, Herbert Bayer turned to Photomontage for subversive political impacts seen. To oppose psychic hygiene of the Fascist propaganda tool and the corporeal perfection, the artist uniquely created hybrid anatomies of arrangements that were animate, but just ambivalently so. Das Triadische Ballett popularly known as holds a preeminent place in the totality of Oskar Schlemmer’s work. Oskar Schlemmer based his prototypical figures on the discoveries and deeper understanding accumulated during the undertaking and conception of the figurines for the ballet. Through keen analysis the work is based on symphonic dance. What is more interesting is how the artist conceived the three dancers— two males and one female. The artistic work correlates with surrealist’s ideology that seeks to demolish contemporary society rules.

Critically evaluate the role of CO2 as a greenhouse gas in Essay

Critically evaluate the role of CO2 as a greenhouse gas in contributing to global warming - Essay Example Carbon dioxide has internal vibrational modes since it has more than two atoms per molecule thus can absorb and radiate heat thus leading to the greenhouse effect. Carbon dioxide also can stay in the atmosphere for many years unlike water vapor thus acts as a controlling factor of the earth’s surface temperatures (Houghton 2004). Carbon dioxide and global warming Natural gases including oil and coal in automobile engines will raise the amount of carbon dioxide in the atmosphere (Pepper, Gerba and Brusseau 2006). Farming practices such use of nitrous oxide and deforestation also contributes to emission of carbon dioxide (Maslin 2002). Generally, the sun releases sunlight and heat to the earth’s surface but only 70 percent of the sunlight manages to reach the earth’s surface (Oxlade 2003). The sunlight is reflected back to the atmosphere through infrared radiation but the carbon dioxide in the atmosphere reflects back the heat to the earth’s surface thus lea ding to global warming (Farrar 2008). Some of the longer wavelengths will be absorbed by the greenhouse gases such as carbon dioxide thus warming up the atmosphere (Oxlade 2003). The carbon dioxide will act like a mirror by reflecting back to the earth heat energy thus would otherwise be lost in the atmosphere thus leading to global warming. ... The absorption of heat depends on the spectral location (wavelength), the strength and also the shape of each particular line. Suppose the absorption line is an inverted bell-shaped line, the amplitude of the curve or the depth will be determined by the strength of the absorption line and amount of carbon dioxide present in the atmosphere (Oxlade 2003). Negative effects of global warming One of the negative impacts of global warming is melting of the polar ice caps that will lead to rise in sea levels. According to Snow data, the absolute melting of all glaciers would raise the sea levels by 230 feet (Farrar 2008). The desalination of the seas will distort the currents that control the sea temperature. The glaciers are white in colour and usually reflect some sunlight thus cooling the earth’s surface. The melting of the ices will also endanger the habitants of some special species thus leading to their extinction (Colls 2004). The increase in global warming will contribute to intense droughts and heat waves especially in dry areas such as Africa (Farrar 2008). Global warming will also lead to warmer seas thus leading to disasters like strong hurricanes that can lead to lose of lives and property especially in coastline areas (Wang, Pereira and Hung 2004). Increase in the warming will lead to migration of insects thus leading to spread of diseases by the disease carrying insects especially in Northern countries (Williams 2002). The species in arctic areas, mountains and tropical seas will migrate thus spreading diseases (Farrar 2008). The United Kingdom reduced the six greenhouse gases covered by Kyoto protocol by 549.3 million tones of carbon dioxide in 2011. Carbon dioxide alone accounted for 84 percent of the UK greenhouse emissions in 2010. The carbon

Pablo Picasso Essay Example for Free

Pablo Picasso Essay Pablo Picasso is one Ð ¾f the most prominent and inspiring artists Ð ¾f the 20th century. He produced work in painting, sculpture, prints, murals, and ceramics; regardless Ð ¾f the medium, he was always in demand. During the year 1937, Picasso agreed to paint the centerpiece for The Spanish Pavilion Ð ¾f the 1937 Worlds Fair. For months Picasso was searching for inspiration for the mural, distracted by his sullen mood and dissatisfaction Ð ¾f his work, he continued to put it off. This came to an end on April 28, 1937. In less than two months, Picasso had created Guernica, modern arts most powerful antiwar statement. To fully appreciate the intensity and power Ð ¾f Guernica, it is imperative to understand the story that precedes it. The attack on Guernica was planned on a Monday, market day in the village; most Ð ¾f the population would be out in town. Church bells began to ring, warning Ð ¾f the approaching aircraft. Germanys best-equipped bombers fired more than one hundred thousand pounds Ð ¾f high explosive bombs onto the village Ð ¾f Guernica. People began to scurry into shelters only to find out that the shelters were not strong enough to withstand the powerful bombing that lasted three hours. Entire families were burned or buried in the ruins Ð ¾f the village, along with their cattle and sheep. When the fires subsided, three days later, the center Ð ¾f Guernica had been completely destroyed. The Basque government estimated that 1654 people had died and another 889 were injured during the air raid. However, the government was never able to establish an exact count, soon after the attack, nationalist forces overran Guernica. Soon after news Ð ¾f the bombing reached Paris, Picasso began his work on the mural, which would be called Guernica. Standing eleven and a half feet tall by almost twenty-six feet wide, the oil painting on an unbleached canvas is done in monochromatic harmony, using only values in the gray scale. The painting is full Ð ¾f symbolism, however, Picasso never committed to a specific explanation, leaving interpretation up to the viewer. The speculations as to the exact meanings are numerous and varied, however, it is obvious that the universal theme in Guernica, is the horrors Ð ¾f war and the massacre Ð ¾f innocent people. Towards the left Ð ¾f the painting there is a woman, screaming as she holds the body Ð ¾f an injured or possibly dead child. In front Ð ¾f her lays a lifeless soldier, a broken knife in his hand, above him a horse that has been speared in the side. On the far right there is a woman screaming in pain as she is stuck in a burning house. There is also a bull head in the upper left hand corner, that has been interpreted in many ways, for example, some people see it as a representation Ð ¾f Spain and Spanish values and culture, some believe it represents the victory Ð ¾f the Nazis, some go as far to suggest that the bull is Picasso himself, helplessly looking over the bloody massacre. A light bulb was added at the top Ð ¾f the painting above the head Ð ¾f the horse, some suggest that it was added to shed light on the atrocities Ð ¾f war; others believe it represented the bombs that were dropped that day. Picasso didnt try to recreate the war on canvas; there is no town, no airplanes, and no explosions. However, Guernica is a protest to the brutalities Ð ¾f war. Because Picasso chose to keep his meanings Ð ¾f the symbolism personal, he lets the viewer develop their own ideas and meanings. While Picasso didnt comment much on the symbolism he did reiterate on the paintings obvious anti-war statement: My whole life as an artist has been nothing more than a struggle against reaction and the death Ð ¾f art. In the picture that I am painting which I shall call Guernica I am expressing my horror Ð ¾f the military caste which is now plundering Spain into an ocean Ð ¾f misery and death Pablo Picasso. Picasso has painted the images Ð ¾f the faces in such a way that they seem to reach out and scream for help, they know that they are about to die. His work on Guernica challenges our idea and notion that war is an act Ð ¾f heroism and shows it for what it truly is a brutal act Ð ¾f self- destruction. In 1973, Pablo Picasso died at the age Ð ¾f 92. On the anniversary Ð ¾f his birth, October 25, 1981, Guernica returned to Picassos native soil. It is now showcased at The Riena Sofia, Spains national museum Ð ¾f modern art. Works Cited Fernande Olivier, Pablo Picasso, and Ramon Rentevos picture. http://www. madrid. org/museopicasso/PicassoyArias/galeria/Gpicasso01. htm Getlein, Mark. Living With Art. New York: McGraw-Hill. 2002. Penrose, Roland. The Sculpture Ð ¾f Picasso. New York Museum Ð ¾f Modern Art (1967) First edition. 232p. 260 illustrations

A Raisin in the Sun Character Analysis Essay -- essays research papers

The play â€Å"A Raisin in the Sun† by Lorraine Hansberry has many interesting characters. In my opinion, the most fascinating character is Ruth because of her many emotions and captivating personality. She goes through extreme emotions in the play such as happiness, sadness, anger, stress, and confusion. Ruth is very independent, firm, kind, witty, and loving.   Ã‚  Ã‚  Ã‚  Ã‚  Ruth has an intriguing personality. She is very loving towards her family. She will do all in her power to improve the lifestyle of her family. When it appears that the deal for the house in Clybourne Park will fall through, she promises to dedicate all of her time to make the investment work. â€Å"Lena-I’ll work†¦ I’ll work 20 hours a day in all the kitchens in Chicago†¦I’ll strap my baby on my back if I have to and scrub all the floors and wash all the sheets in America if I have to-but we have to MOVE!† she pleads to her mother-in-law (Hansberry140). Her plan is unrealistic and idealistic, but the well being of her family is more important to her than anything. Ruth is also witty and sarcastic at times. She cracks jokes to lighten the mood of her family when they’re worried. â€Å"Well that’s the way the cracker crumbles. Joke. (121)† When Beneatha and Mama are stressing over the neighborhood they are moving into, Ruth makes a witty joke to improve the mood. Ruth supervises the daily routine and well being of her family. She makes sure that everyone does what they are supposed to and stays on track. ...

The Pepsi Generation

Nancy Perry The Pepsi Generation MKTG305-01 Marketing Management Unit 4 Individual Project October 30, 2011 Abstract It takes many years to build a brand name. Pepsi is no exception. This paper discuses what Pepsi means in today’s market and how it has evolved over time. It also discusses the evolution of Pepsi’s target market and their competition. Celebrity endorsements can sell products and this paper discuses Pepsi’s endorsers as well as their competitions. The Pepsi Generation Introduction Pepsi Cola has been around since the 1893. Invented by pharmacist Caleb Bradham, Pepsi was originally named â€Å"Brad’s drink†, it was renamed Pepsi Cola about ten years later (Bellis, n. d. ). The Brand in Today’s Market Pepsi is found everywhere. It is known by everyone. What started out as a drink designed to be enjoyed and to help in digestion has turned into a conglomerate that encompasses so much of our lives, our vocabulary and so many products that we see in our pantries. Today the Pepsi brand more than just a soft drink. It is also breakfast, juices, teas, side dishes, snacks, cereals and oatmeal’s, energy drinks, and even water (Brands, 2011). Pepsi products are found in grocery stores, convenience stores, discount retail stores, and restaurants. The Pepsi logo is found on everything from children’s toys to racecars and is a recognizable symbol all over the world. The Brand’s Evolution Pepsi has come a long way since its creation in Caleb Bradhams kitchen. Pepsi Cola went bankrupt in 1923 and was later purchased by the Loft Candy Company who tried to sell it to Coca Cola. Pepsi’s first jingle was broadcast across the nation in 1940 (Bellis, n. d. ). in 1966 Pepsi is sold in Japan and Eastern Europe for the first time. In 1970, sales exceed the $1 billion mark with 36,000 employees (Our History, n. d. ). the 1980’s saw Pepsi become the largest beverage company in the world with more than 300,000 employees (Our History, n. d. ). By 1990, Pepsi had acquired Frito-Lay, Gamesa, Smarfood, Kentucky Fried Chicken, 7Up, and many other enterprises (Our History, n. d. ). The Brand’s Target Market: Today and Yesterday In the early years of Pepsi, the target market was limited to the customers who frequented Bradham’s Pharmacy in New Bern. Sometime around 1910, Pepsi started an ad campaign featuring women and celebrities (Caleb Bradham (1867-1934), 2011). This was a very successful move on Mr. Bradham’s part. Women have always been the deciding force behind household purchases, and celebrities grab the attention of the consumer. Pepsi’s target market today is geared for a younger crowd. The celebrities that are employed to be in today’s commercials are well known to the younger generation. Of course, commercials are not the only way Pepsi attracts young people. Pepsi sponsors concerts for musicians that are popular with young people. They provide scholarships, arrange educational trips, they give away items like bicycles, cd players t-shirts, and concert tickets (Pepsi Market Targeting, 2010). Positioning Of Competitors Pepsi’s biggest competitor is Coca Cola. Positioning by distribution would not help Coca Cola since Pepsi is found virtually everywhere Coca Cola is found. Price positioning also would not help Coca Cola because their prices are about the same as Pepsi. Benefit positioning is a good way for Coca Cola to position itself in the minds of consumers but Pepsi has one thing going for it that Coca Cola does not: Pepsi has food products in its list of goods and Coca Cola does not. Target positioning is Coca Cola’s strongest method. They target the same young people that Pepsi does, the 15-25 year old range (Target Market of Coca Cola, 2010). Coca Cola targets upper lower and lower class students and family oriented people with busy life styles who are fun loving and who loves entertainment. They are looking for people who are part of the mobile generation who are on the go and enjoy listening to music and watching television (Target Market of Coca Cola, 2010). Coca Cola and Pepsi and similar products but they do have their differences. Advertising reinforces these differences, which can affect sales and pricing. Advertising also protects the brands from their competition. However, there is a downside; an increase in competitive advertising can have an undesirable effect on the overall sales of each of the brands (Linton, 2011). The Celebrity Face of the Brand: The Fit and the Target In 1984, advertising history was made as Michael Jackson and his brothers appear in Pepsi commercials. Other celebrities like Lionel Richie, Tina Turner and Michael J. Fox soon followed in Pepsi commercials (Our History, n. d. ). Rap singer MC Hammer and Ray Charles appeared in commercials in 1991. All of the celebrity endorsers for Pepsi were chosen to reach a specific target market. Britney Spears and Beyonce were chosen to reach the younger generation just as Michael Jackson was some twenty years earlier. Ray Charles was chosen to reach older consumers who grew up in the ‘50’s and ‘60’s. Other Possible Endorsers for the Brand Pepsi has done a good job keeping up with the times, utilizing the celebrity status of the most popular and well-known people to sell their product. According to TV Guide, the three most popular celebrities are Jennifer Lopez, Kim Kardashian, and Mariah Carey. All three have appeared in Pepsi Commercials. Natalie Portman, Hilary Duff, and Zooey Deschanel have never endorsed Pepsi and would reach their target audience. Hilary Duff is a good choice because of her association with the Disney Channel. Young girls look up to her and young boys think she is pretty. Natalie Portman, whose fame skyrocketed with the release of the Star Wars prequel trilogy, would also make an excellent choice for Pepsi commercials. Zooey Deschanel is appealing to young people because she is an actress, a musician, a singer and a songwriter. The Competitors’ Endorsers Paris Hilton, LeBron James, and Christina Aguilera have all endorsed Coca Cola. However, Coca Cola tends to choose more athletic endorsers, like speed skater Apolo Ohno, and Olympic hockey player Angela Ruggiero (Coca-Cola's Olympic endorsers, 2011). Coca Cola looks for more active athletic people, who are in good, physical condition. Perhaps because they want Coca Cola to be associated with a healthy lifestyle. They do have healthier alternatives than Coca Cola itself like juices and teas. Conclusion It is common knowledge that celebrities affect brand positioning. Advertising reinforces the brands image and helps to protect it in the brand’s market share from their competitors (Linton, 2011). References Bellis, M. (n. d. ). The History of Pepsi Cola. Retrieved October 28, 2011, from About. com: http://inventors. about. om/library/inventors/blpepsi. htm Brands. (2011). Retrieved October 29, 2011, from PepsiCo: http://www. pepsico. com/Brands. html Caleb Bradham (1867-1934). (2011). Retrieved October 29, 2011, from North Carolina History Project: http://www. northcarolinahistory. org/encyclopedia/113/entry Coca-Cola's Olympic endorsers. (2011). Retrieved October 30, 2011, from The Atlanta Journal-Constitution: http://proje cts. ajc. com/gallery/view/business/020510coke_athletes/ Linton, I. (2011, June 06). Does Advertising Affect Brand Management? Retrieved October 30, 2011, from eHow Money: http://www. ehow. om/info_8548285_advertising-affect-brand-management. html Our History. (n. d. ). Retrieved October 28, 2011, from PepsiCo: http://www. pepsico. com/Company/Our-History. html Pepsi Market Targeting. (2010, January 13). Retrieved October 29, 2011, from About. com: http://inventors. about. com/library/inventors/blpepsi. htm Target Market of Coca Cola. (2010, June 14). Retrieved October 29, 2011, from Zimbio: http://www. zimbio. com/Coca-Cola/articles/AQ1BESn41bA/Target+Market+of+Coca+Cola TV Guide Most Popular Celebrities. (2011). Retrieved October 29, 2011, from TV Guide: http://www. tvguide. com/top-celebrities