Toy Manufactures Has Enforced The Belief Of Children Essay

Toy manufactures has enforced the belief that children should play with toys that correspond with their genders, while never feeling guilty because they value business greater than children. At early ages children begin to develop a sense of their gender, preferences, and play style. Gender socialization appears to begin at infancy, where a newborn baby girls receive their pink outfits and little boys receive their blue outfits. By about 24 months they begin to define themselves as â€Å"girls† or â€Å"boys† (Freeman, 2007). The problem with the toy industry is that they value business greater than the children’s needs, following societies and parent’s demands for what is proper for children to play with based on their genders. This affects children because they are vulnerable and absorb everything during their early playing ages. By the age of five they are apt to have rigid definitions of how girls and boys should behave (Freeman, 2007). As long as chil dren are around, the toy agency will never die out, as they need to create toys and games for children to create imaginations and dreams. Stating that the toy industry is one problem with gender socialization in society, however it is not the only one affecting the gender roles and children’s interest in toys. Gender role socialization takes place in the microsystems of family, peer group, school, community and media (Oncu Ulnuer, 2012). Gender socialization also happens in advertisements and stores. This will be looked at inShow MoreRelatedCase Analysis: Mattel and Toy Safety Essay1721 Words   |  7 PagesCase Analysis: Mattel and Toy Safety Introduction Mattel Corporation is the largest toy company in the world, a publicly traded organization with a market capitalization of over $6.5 billion, employing approximately 36,000 people worldwide in 42 countries. Their products are sold in 150 nations (mattel.com). 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